B2B video production may not be as popular as B2C video production.   This is because B2B products are often the behind-the-scene solutions that make things happen.  Since your product doesn’t appeal to the masses, mass media marketing doesn’t make sense – you need to get in front of the few people who need what you offer.  How do you do this in the most efficient, cost-effective way?

Even though advertising videos are often associated with B2C marketing, videos are just as useful for B2B for one simple reason: your product will be purchased by people. At the end of the day, it is people who make buying decisions, and video is a great way to speak to those people’s problems.

In addition, online video for B2B is actually easier than for B2C because your target audience is often more focused, so you can create video that is targeted to that exact buyer.  With B2B videos, the quality of your audience is more important than the quantity. Your videos will probably never go viral or be featured in the Super Bowl, but none of that matters, as long as you are reaching the right demographic: those companies who can directly benefit from your product or service. For this reason, well-known B2B companies such as Boeing and Taulia have found success with online video.

81% of the B2B buyers start their process with a web search.  You want to create videos with purpose, creating content that addresses the needs of your target audience.  Contact us to start creating a plan for B2B video production.

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