Do you have a video marketing strategy, or did you release your video without setting goals? A lot of companies have been let down after releasing a video online because the video didn’t achieve any real business goals beyond brand awareness. The process of creating a video can be so exciting and overwhelming that companies don’t think about video marketing as an important step. The way to overcome this is to create a plan that is measurable. Only 10% of marketers are using video to identify, score and qualify leads.

The number of online video platforms continues to increase. Sadly, many companies aren’t fully aware of all the options they have when it comes to using online video. Those that are aware often treat these platforms as a dumping ground for their videos, with no real strategy in place for leading viewers to take action.

In addition, companies tend to overlook YouTube as a social media site, rather than just a place for entertainment. Because of this, despite the fact that YouTube ranks close to Facebook in terms of site traffic, most brands are using Facebook but not YouTube when both sites are equally important.

Online video can be an important part of your inbound marketing approach. Along with your company’s website, YouTube, Facebook, Instagram, Vine and video-sharing platforms should be considered as viable options for developing your social media strategy. At the same time, these sites are only part of a strategy, not the whole marketing pie: you need to draw your target audience into your site, where they can view more videos and hopefully get on board. Contact us if you are having any of these issues let’s talk about about how to use video marketing to help guide your audience through the customer journey.

 

Video Marketing

Strategy

Many companies focus on tactics before strategy.  That’s like building a house and then, once it is done, creating the plan for how the house will be built or blueprints.  By creating a video blueprint before your company creates any  videos, your company can set goals for your videos and identify areas of your business that need video content.  Here are some of the challenges a video blueprint is helping our clients with:

They are frustrated because no one is watching their YouTube videos

There upset because their website isn’t converting visitors into revenue

The sales department is concerned with lack of qualified leads

They are disappointed with their boring Videos

They are worried about what to budget for video in 2016

They need to improve customer experience

I don’t know if you are having any of these issues but if you are interested, we could talk to see if a video blueprint might help.  The goal is to see what areas of your organization can best leverage video content in a way that sets measurable goals.  If you are interested, we could sit down with you for a two hour discovery session where we would ask you questions about your organization.  Depending on your issues further in depth conversations may be necessary.  If the discovery session finds something that we can you help with, we will then take that information and create a customized video blueprint.  Once the blueprint has been created, we will then schedule a second meeting, usually a week later, and share our plan with you. This meeting takes no more than an hour.   Contact us to talk about your video marketing needs.

Examples

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