When it comes to business relationships, trust is one of the most important things, if not the most important, towards someone doing business with you. Some say it is the only thing you need. One way to build trust is for people to hear about the experience that others had doing business with you. The success of most companies depends on word of mouth. In fact, whole websites are devoted to provide opportunities to leave testimonials for your company. This is because the endorsement of others regarding the job that you do or the product that you have builds trust. Testimonials strengthen the credibility of your brand by showing that you have a good track record with others. It is important to get both written and video testimonials. You want to provide various ways for people to consume the testimonials. While written testimonials are good, it is more engaging and sharable to see and hear about how much someone likes what you have to offer in a testimonial video.
If you are going to create a video testimonial, you need to make sure that it is well thought out. Many companies think that they can hire a camera guy and just put the camera in front of someone for the testimonial. Unfortunately, in most cases, they wind up with something usable but not watchable or shareable and it isn’t a story.
How do you get a testimonial video started? You do it by making a list of people who have benefited from your product or service. Make it easy for them by sending them a few questions in advance and offer to go to them to record the video. Most people become awkward in front of a camera, even if they are used to speaking in front of people. This is partly due to the fact that the camera offers no feedback like a live audience does. One way to overcome this is to have someone ask them questions and to have them look at that person, not the camera.
You can use the videos on your website, social media, or blog. Make sure your testimonial people use your full name and or your company in the testimonial. It will help with searchability if used online. If you make multiple testimonial videos, don’t launch the videos all at once. I recently saw a social media feed from a company that posted nothing but testimonials. It was nice that they had so many happy customers, but they should really try to break up the content a little.
Here are 3 examples of testimonial videos