Conventional marketing strategies have become less efficient and more expensive. There was a time where interruptive ads, cold emails, cold calling, and marketer-centered strategies may have worked. These days, customers have more power than ever before.
Businesses are now opting to blog, SEO, and customer-centric tactics to engage with new customers.
To learn if your marketing strategies are falling short, try to ask yourself these three questions:
- Where are your customers coming from?
Assessing where most of your customers are coming from can be a simple way to determine gaps in your marketing efforts.
- How many individuals are converting on your website?
Analyzing your conversion metrics can help you realize which strategies are working and the ones falling short.
- How are you communicating with your leads?
Keep in mind that you could miss out on opportunities to convert your leads into clients without a proper lead management tactic!