Most people start looking online when they need a product or service, even in the B2B sales process. Do you have a plan for how you are going to guide them through the process online until they are ready to talk to a salesperson? How are you engaging and tracking them, so they are not getting lost in the process and end up buying from your competitor? Are you able to tell when a prospect visited your website after ghosting you for 6 months?
Do you have a system that allows your sales team to follow up with not just a phone call or visit but a personalized video? Was your sales process messed up by everything that happened in 2020? This is a lot to think about. Let us help.