The Reason Why Most Corporate Videos Suck
Have you noticed that most corporate videos look the same? Here is a summary of what you can expect: Start with a drone shot of a building, often created without thoughts for public safety or permits. They then cut to random slow motion footage. Then a voice, or someone, on camera shows us how […]
Anyone Can Write a Video Script But That Doesn’t Mean They Should
The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare in 12th grade, you probably wrote 10 emails before breakfast. We have spent a great deal of our lives learning how to write. […]