Before you make a new purchase, do you go online first and do a little research? I am not talking about impulse buys at the check outline. I am talking about the big stuff, the things that cause people to take a moderate financial risk when they purchase them. For some people, that means anything over $20. For others, it is anything over $500. It just depends on the buyer. According to a recent study, 90% of the buying process starts online. That information should scare any company that doesn’t have a good online presence. For those companies that don’t have a good online presence, they are missing out on sales opportunities. This goes for both B2B and B2C companies. Everyone who buys a product or service goes through a process; whether they are aware of it or not. The buyer might go through some of the stages quickly, while other stages may take them longer to go through. The length of the process depends on your buyer and your product. That is why it is so important to know your buyer, or target audience, and to develop a buyer persona. Here are the different stages of the ‘Buyer’s Journey’:

  • Know
  • Like
  • Trust
  • Try
  • Buy
  • Repeat
  • Refer

In order to create a good online presence, it is wise to create a video, or videos, for each stage of the “Buyer’s Journey”. If you already have some video content, it would be a good idea to review your content to make sure that you have something for each of the stages and then create content that will cover stages that you may have missed. The types of videos that you will need to create will vary depending on the stage that you need to create it for and your target audience.  This will help more people buy your product or service.  Because you provided the information they need at each stage.