The way people buy from manufactures has changed.
Manufacturing marketing faces unique challenges due to the niche nature of the market. Manufacturers often have higher price points, longer buying cycles, and complex approval processes for their complex products.
It used to be that you could go to a trade show, call your past clients, and keep your business growing, but now, most people start looking online when they need a product or service, even for their manufacturing business. Do you have a plan for how you will put your company in their path and guide them through the process online until they are ready to talk to a salesperson?
People don’t want to talk to a salesperson until they are ready to buy. They want to learn on their own schedule before they talk to a salesperson. This is a problem because most of the information your company has online isn’t what is needed to guide that prospect through the sales process and get them to talk with a salesperson.
Digital marketing is now important for manufacturing companies that want to grow. To stay ahead of the competition and generate quality leads, manufacturers need to adopt comprehensive marketing strategies.
To do this, you need a marketing system.
Transform your manufacturing company sales with our fractional CMO and implementation services.
You could build a new website, post on social media, and run some ads. However, unless you have a marketing system, none of that is going to run like it should. It is like having a race car without tires. It runs, but it doesn’t go anywhere.
To get your marketing running right, we become your fractional CMO and implantation team. Your marketing system needs to start with a ‘strategy first’ approach. We specialize in working with manufacturers who have unique challenges, like higher price points, longer buying cycles, and complex approvals.
Manufacturing and industrial B2B marketing agency
We provide market strategy, research, branding, digital marketing, lead generation, content creation, website development, SEO optimization, social media management, and advertising campaigns tailored to the specific needs of manufacturing businesses.
We will get your marketing and sales team working together. Our method includes a full team of experts, marketing and sales strategists, conversion copywriters, website designers, video production strategists, funnel hackers, and sales experts to streamline your sales and marketing.
Ready to learn more? Talk with a strategist today.
We Improve Your Marketing in Three Simple Steps
It starts by getting to know your brand and customers to help you choose the right message and strategy for your brand. (You need a strategy in order to succeed in the next step.)
Get the right message and tools that move people to become paying customers or clients.
We will get that website, video, social media post, or ad in front of the right people.
