A filmmaker is someone who tells a story with moving images and words. There are some who would say that a filmmaker is someone who uses actual film, but this is no longer true because more and more Hollywood films are recorded without the use of actual film. A filmmaker uses the art of storytelling with words and visuals to create emotion. A videographer is a person who shows up with a camera and shoots an event straight on. Anyone can make a video. You have probably seen parents at their child’s recitals with their iPads and handycams making videos. They are capturing reality as it is happening. Don’t get me wrong! There is nothing wrong with this. Here’s where the difference comes in: a filmmaker creates a hyper reality version of reality. To better explain it we have created this video of a basketball game. The first scene is a video. It is shot exactly like what you would see if you were standing there. The next scene is the way a filmmaker would tell this story.
Which example would you rather watch?
When the CEO of your company says, “Let’s create a new video,” look for a filmmaker to tell that story and use the power of storytelling with visuals and words combined to reach your goals. If content is king film making is the most powerful way to create content people will want to watch.