The 6 Myths of Video Production
Just like a child hoping Santa will be coming down the chimney at Christmas, many companies have put their hopes and dreams for their company’s videos in many things that are not true. Here are [...]
Anyone Can Write a Video Script But That Doesn’t Mean They Should
The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare in 12th grade, [...]
Setting Standards For Your Company’s Online Video
Your company has standards for how your marketing material will look the colors used in your logo. You take the time to edit your company’s blog posts to ensure everything has correct spelling and grammar. [...]
In-house video production VS Freelancer VS Video Agency
In-house video production VS Freelancer VS Video Agency When companies start thinking about creating videos, one of the decisions they will need to make is – who will create these videos? There are three main [...]
How long should your company’s online videos be?
One of the most common questions that we get about online video is: “How long should my video be?” There is no easy answer but there are some best practices that can be followed that [...]
The Difference between features and benefits
When creating a video about a product or service that we are emotionally invested in, our first instinct might be to show off all the exciting facts and features that we have worked so hard [...]
Millennials Are Not Interested In Your Company’s Bad Video Content
When creating videos that are targeted to Millennials (Millennials can be defined as people that were born between the years of 1980 and the early 2000’s), it is good to remember a lot of them [...]
What Does a Video Cost?
What Does a Video Cost? The Most Common Question We Are Asked is: What Does a Video Cost? There is no easy answer. It depends on a lot of different factors like what kind of [...]
How to promote your book with video.
Videos are the most shared, social media-friendly way to promote your book. Think of a book trailer like a movie trailer. The goal is to give just enough information to make the viewer want to [...]
How to Create a Video for Kickstarter
Kickstarter, and any crowdfunding campaign don't require a video. However, projects with a video succeed at a much higher rate (50% vs. 30%), and Kickstarter also finds that those projects that have videos also are the [...]