What Should You Budget For Your Video
What Should You Budget For Your Video? I recently received a call from a company in search of a professional to create their videos. They had previously had someone else create a few videos for them and the videos were not done to their liking. Upon further investigation, it turned out that they didn’t hire […]
The 6 Myths of Video Production
Just like a child hoping Santa will be coming down the chimney at Christmas, many companies have put their hopes and dreams for their company’s videos in many things that are not true. Here are 6 of the biggest myths companies believe about online video: Myth #1: Making a video is easy! It’s easy to […]
Anyone Can Write a Video Script But That Doesn’t Mean They Should
The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare in 12th grade, you probably wrote 10 emails before breakfast. We have spent a great deal of our lives learning how to write. […]
Using Video to Guide the Buyer’s Journey
Before you make a new purchase, do you go online first and do a little research? I am not talking about impulse buys at the check outline. I am talking about the big stuff, the things that cause people to take a moderate financial risk when they purchase them. For some people, that means anything […]
Setting Standards For Your Company’s Online Video
Your company has standards for how your marketing material will look the colors used in your logo. You take the time to edit your company’s blog posts to ensure everything has correct spelling and grammar. You re-read an email to a client three times before sending it. You want everyone and everything that represents your […]
In-house video production VS Freelancer VS Video Agency
In-house video production VS Freelancer VS Video Agency When companies start thinking about creating videos, one of the decisions they will need to make is – who will create these videos? There are three main ways to do this. You can create the videos in-house, use a freelancer or hire a video production agency. Each […]
How long should your company’s online videos be?
One of the most common questions that we get about online video is: “How long should my video be?” There is no easy answer but there are some best practices that can be followed that can help answer this question. Some of the things that affect video length the most are: • Your content • […]
Eleven Tips for Hiring a Video Production Company
Your company has been thinking about hiring a video production company to create a video and you have been assigned the task to find someone to create it. With all of the video companies out there, how can you make sure that you pick the right company that will be the best fit for your […]
The Difference between features and benefits
When creating a video about a product or service that we are emotionally invested in, our first instinct might be to show off all the exciting facts and features that we have worked so hard on. Wait! When it comes to raising excitement about your company, this may not be the best way to help […]
3 Ways to Communicate Through Videos to Captivate Your Audience
Corporate videos allow companies to invite the audience in for the first meeting without them ever having to leave home or pick up the phone. A poorly done corporate video is like the door-to-door salesmen of the Internet. A person may have accidentally let them through the front gate, but now this poor person is […]