How to Use Facebook Live for Your Business
How to Use Facebook Live for Your Business Live video is no longer like ‘Wayne’s World’ with Wayne and Garth on a public access channel in Aurora. Facebook, YouTube, and many [...]
The Reason Why Most Corporate Videos Suck
Have you noticed that most corporate videos look the same? Here is a summary of what you can expect: Start with a drone shot of a building, often created without thoughts for public safety [...]
How to Hire an Internal Video Team
Many companies have started to hire internal video production teams. Unfortunately, most are not having a good experience. The number one reason this isn’t working for brands is because they are looking for Superman, one [...]
Using Testimonial Videos to Build Trust
When it comes to business relationships, trust is one of the most important things, if not the most important, towards someone doing business with you. Some say it is the only thing you need. One [...]
How Online Video Advertising Can Benefit B2B Companies
Online video advertising is often associated with B2C marketing but it is also a great opportunity for B2B companies. If you’re a B2B, you know that you need to get in front of just a [...]
Tips for Creating Trade Show Booth Video
Tips for Creating Trade Show Booth Video The main challenge with trade shows is figuring out how to get the attention of the audience in a sea of other trade show booths. There are many [...]
How HR Can Use Video To Attract New Employees
When you think of using video in the Human Resources department, you often think of compliance videos or that sexual harassment video that you had to watch that is always outdated no matter how new [...]
Using Video to Improve Customer Experience
When someone searches for your product or service, how many competitors do you have? Hundreds? Thousands? Because of this, it is easy for your customers to view what your company does as a commodity. One [...]
The Number One Corporate Video Production Mistake
The number one corporate video production mistake. Isn’t hiring the wrong company to make your video or making a video that no one will ever watch. However, those are pretty big mistakes. The biggest mistake [...]
What Should You Budget For Your Video
What Should You Budget For Your Video? I recently received a call from a company in search of a professional to create their videos. They had previously had someone else create a few videos for [...]