How to Create Product Videos for Amazon
How to Create Product Videos for Amazon Products for sale on Amazon with videos have had an advantage over other products for many years. Now that Amazon is opening up video for 3rd party sellers, more people are asking us how to create a product video for Amazon. It is important to know a few […]
How to Use Facebook Live for Your Business
How to Use Facebook Live for Your Business Live video is no longer like ‘Wayne’s World’ with Wayne and Garth on a public access channel in Aurora. Facebook, YouTube, and many others have opened the idea of live video up to everyone. As with any new technology, many brands, small and large, are confused about […]
The Reason Why Most Corporate Videos Suck
Have you noticed that most corporate videos look the same? Here is a summary of what you can expect: Start with a drone shot of a building, often created without thoughts for public safety or permits. They then cut to random slow motion footage. Then a voice, or someone, on camera shows us how […]
How to Hire an Internal Video Team
Many companies have started to hire internal video production teams. Unfortunately, most are not having a good experience. The number one reason this isn’t working for brands is because they are looking for Superman, one person who can do it all. A quick search for video production on a popular job site will pull up […]
Using Testimonial Videos to Build Trust
When it comes to business relationships, trust is one of the most important things, if not the most important, towards someone doing business with you. Some say it is the only thing you need. One way to build trust is for people to hear about the experience that others had doing business with you. The […]
How Online Video Advertising Can Benefit B2B Companies
Online video advertising is often associated with B2C marketing but it is also a great opportunity for B2B companies. If you’re a B2B, you know that you need to get in front of just a few people who need what you have to offer. At the end of the day, it is people who make […]
Tips for Creating Trade Show Booth Video
Tips for Creating Trade Show Booth Video The main challenge with trade shows is figuring out how to get the attention of the audience in a sea of other trade show booths. There are many different ways. One way that has gained popularity over the last few years is to use video screens in your […]
How HR Can Use Video To Attract New Employees
When you think of using video in the Human Resources department, you often think of compliance videos or that sexual harassment video that you had to watch that is always outdated no matter how new it is. Traditionally, when HR is looking to use video to attract new talent, they will often create a recruitment […]
Using Video to Improve Customer Experience
When someone searches for your product or service, how many competitors do you have? Hundreds? Thousands? Because of this, it is easy for your customers to view what your company does as a commodity. One way for your company to stand out from the crowd is by making sure each person has a great experience […]
The Number One Corporate Video Production Mistake
The number one corporate video production mistake. Isn’t hiring the wrong company to make your video or making a video that no one will ever watch. However, those are pretty big mistakes. The biggest mistake your company can make is to put tactics before strategy or, simply said, creating a video before you have a […]