Introduction to YouTube Advertising And How Can Help Your Company’s Video
The challenge with traditional paid advertising is that you have to push your message to everyone, even though your target audience might be limited to a very select group. This has been true of TV, radio and newspaper advertising to name a few. There is the opportunity for some targeting within traditional advertising such as […]
What Does “A Quality Video” Really Mean?
A lot of clients come to us asking for a quality video. The thing is, “a quality video” can have many connotations. Technically speaking, video quality refers to the clarity of a signal, which depends heavily on how your audience watches the video. Unless you’re a TV engineer, this probably is not what you mean […]
Millennials Are Not Interested In Your Company’s Bad Video Content
When creating videos that are targeted to Millennials (Millennials can be defined as people that were born between the years of 1980 and the early 2000’s), it is good to remember a lot of them are old enough to have a career, kids, and a mortgage. According to Verizon Research it is very important for […]
What your company should know about drone video production
Maybe you’ve seen a commercial where the camera flies through the air now commonly referred to as drones. Maybe it was a car commercial or company introduction video. In the past, this was done with big helicopters that had big cameras attached to them. However, it is becoming more common for aerial video production to be […]
How video influences buying decisions
Video is not the ‘end all be all’ when it comes to your sales process. It is a tool that is a part of your marketing toolbox. What role does it play and is it really helpful in the buying process? According to a recent study by video slide show site, Animoto, video is definitely […]
Using Video in the Sales Department
Whether your sales department has one salesperson or many sales people there is a good chance that you and they are running into frustrations. What kinds of frustrations? They might be frustrated because they need a way to show your product or service in an engaging way but the tool that they need is something […]
What Does a Video Cost?
What Does a Video Cost? The Most Common Question We Are Asked is: What Does a Video Cost? There is no easy answer. It depends on a lot of different factors like what kind of video you want to create and how much of the process you want to do yourself. The more creative and […]
How to promote your book with video
You have written a book and you are excited but you don’t know how to promote your book with video. Videos are the most shared, social media-friendly way to promote your book. Think of a book trailer like a movie trailer. The goal is to give just enough information to make the viewer want to know […]
How to Create a Video for Kickstarter
Kickstarter, and any crowdfunding campaign don’t require a video. However, projects with a video succeed at a much higher rate (50% vs. 30%), and Kickstarter also finds that those projects that have videos also are the ones that raise more money. So maybe it is time to start thinking about How to Create a Video […]
Action Sports Video
Companies like Nike and Red Bull have been utilizing action sports in their advertisements to build excitement and add adrenaline for their target audience. People buy based on emotion and using high-energy action is one way you can elicit these strong emotions from your customers. With the boom of superhero movies in the past […]