What Does “A Quality Video” Really Mean?
A lot of clients come to us asking for a quality video. The thing is, “a quality video” can have many connotations. Technically speaking, video quality refers to the clarity of a signal, which depends heavily on how your audience watches the video. Unless you’re a TV engineer, this probably is not what you mean […]
Millennials Are Not Interested In Your Company’s Bad Video Content
When creating videos that are targeted to Millennials (Millennials can be defined as people that were born between the years of 1980 and the early 2000’s), it is good to remember a lot of them are old enough to have a career, kids, and a mortgage. According to Verizon Research it is very important for […]
What your company should know about drone video production
Maybe you’ve seen a commercial where the camera flies through the air now commonly referred to as drones. Maybe it was a car commercial or company introduction video. In the past, this was done with big helicopters that had big cameras attached to them. However, it is becoming more common for aerial video production to be […]
How video influences buying decisions
Video is not the ‘end all be all’ when it comes to your sales process. It is a tool that is a part of your marketing toolbox. What role does it play and is it really helpful in the buying process? According to a recent study by video slide show site, Animoto, video is definitely […]
How to promote your book with video
You have written a book and you are excited but you don’t know how to promote your book with video. Videos are the most shared, social media-friendly way to promote your book. Think of a book trailer like a movie trailer. The goal is to give just enough information to make the viewer want to know […]
How to Create a Video for Kickstarter
Kickstarter, and any crowdfunding campaign don’t require a video. However, projects with a video succeed at a much higher rate (50% vs. 30%), and Kickstarter also finds that those projects that have videos also are the ones that raise more money. So maybe it is time to start thinking about How to Create a Video […]
Action Sports Video
Companies like Nike and Red Bull have been utilizing action sports in their advertisements to build excitement and add adrenaline for their target audience. People buy based on emotion and using high-energy action is one way you can elicit these strong emotions from your customers. With the boom of superhero movies in the past […]
How simple special effects can help your video
We have, and continue to, received calls from app makers that want to create videos to promote their app and, often times, the app isn’t finished, yet. It is good that these companies are thinking ahead about marketing. Marketing strategy for any new product should be started as soon as possible. Sometimes, the video needs […]
What is the difference between videography and filmmaking
What is the difference between videography and filmmaking A filmmaker is someone who tells a story with moving images and words. There are some who would say that a filmmaker is someone who uses actual film, but this is no longer true because more and more Hollywood films are recorded without the use of actual […]
How to add video to your Pinterest account
Pinterest has grown in the last year by leaps and bounds. It is a great way for your company to build relationships with clients and prospects. Video can add interesting content to your boards. Miller Farm Media, an Orange County Video Production company, recently created a screen capture video for new Pinterest users. This YouTube […]