Tips for Creating Trade Show Booth Video
Tips for Creating Trade Show Booth Video The main challenge with trade shows is figuring out how to get the attention of the audience in a sea of other trade show booths. There are many different ways. One way that has gained popularity over the last few years is to use video screens in your […]
How HR Can Use Video To Attract New Employees
When you think of using video in the Human Resources department, you often think of compliance videos or that sexual harassment video that you had to watch that is always outdated no matter how new it is. Traditionally, when HR is looking to use video to attract new talent, they will often create a recruitment […]
The Number One Corporate Video Production Mistake
The number one corporate video production mistake. Isn’t hiring the wrong company to make your video or making a video that no one will ever watch. However, those are pretty big mistakes. The biggest mistake your company can make is to put tactics before strategy or, simply said, creating a video before you have a […]
Anyone Can Write a Video Script But That Doesn’t Mean They Should
The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare in 12th grade, you probably wrote 10 emails before breakfast. We have spent a great deal of our lives learning how to write. […]
Using Video to Guide the Buyer’s Journey
Before you make a new purchase, do you go online first and do a little research? I am not talking about impulse buys at the check outline. I am talking about the big stuff, the things that cause people to take a moderate financial risk when they purchase them. For some people, that means anything […]
Setting Standards For Your Company’s Online Video
Your company has standards for how your marketing material will look the colors used in your logo. You take the time to edit your company’s blog posts to ensure everything has correct spelling and grammar. You re-read an email to a client three times before sending it. You want everyone and everything that represents your […]
In-house video production VS Freelancer VS Video Agency
In-house video production VS Freelancer VS Video Agency When companies start thinking about creating videos, one of the decisions they will need to make is – who will create these videos? There are three main ways to do this. You can create the videos in-house, use a freelancer or hire a video production agency. Each […]
How long should your company’s online videos be?
One of the most common questions that we get about online video is: “How long should my video be?” There is no easy answer but there are some best practices that can be followed that can help answer this question. Some of the things that affect video length the most are: • Your content • […]
3 Ways to Communicate Through Videos to Captivate Your Audience
Corporate videos allow companies to invite the audience in for the first meeting without them ever having to leave home or pick up the phone. A poorly done corporate video is like the door-to-door salesmen of the Internet. A person may have accidentally let them through the front gate, but now this poor person is […]
Introduction to YouTube Advertising And How Can Help Your Company’s Video
The challenge with traditional paid advertising is that you have to push your message to everyone, even though your target audience might be limited to a very select group. This has been true of TV, radio and newspaper advertising to name a few. There is the opportunity for some targeting within traditional advertising such as […]