Whether your sales department has one salesperson or many sales people there is a good chance that you and they are running into frustrations. What kinds of frustrations? They might be frustrated because they need a way to show your product or service in an engaging way but the tool that they need is something that you don’t have. They could be frustrated because they know that they can’t always be available to give a live tour or present a live demo but those things need to be accomplished somehow. They might be frustrated because there is something about your product that is difficult for them to explain. There is a possibility that the frustration is coming from the fact that, if your sales team is spread across the country or even the world, teams can feel disconnected. No matter what the cause of the frustration, lack of compelling marketing materials or sales training is a problem that you can solve by using video.
Video isn’t just for the marketing department
A video for your sales team can help say more about your company’s product or services faster and with more consistency than your brochure. Often times the sales and marketing department can share this video. It would also allow your CEO to be at every sales meeting by being in a video. Sales videos can also help remote salespeople receive better training and feel more connected to what is going on. The best part of all of this is you can actually measure the results, so you no longer have to play the guessing game, wondering if your sales material is working. With a video, you now also have content which is available for other users to both internal and external audiences.
Give your sales team the right tools
Still not convinced that video is the right step to ease your frustrations? Consider this: Your company is always looking for a way to give salespeople the tools they need to close more sales. Maybe your salespeople are going off script because your message isn’t consistent. Maybe your sales training is not consistent across the organization. Maybe your technology is hard to explain and your prospects get glassy-eyed when you try to explain it.
Buyers prefer to go through 70% of the sales process before they pick up the phone. You need to provide the information that they are looking for in the research phase. This information also needs to be personalized to each person. This is also known as social selling. The majority of buyers also prefer to watch a video to reading text. You can create a process to humanize the buying process with video. People want to engage with companies they trust. Humanizing the buying process will attract buyers.
How To Succeed with Video
What kinds of things should you keep in mind when considering video for your company? Here are a few important questions you should be asking yourself: What is the goal for our video? What is the budget for our video? What will our strategy be for how people will find our video online? How can we ensure that this video will help increase loyal customers throughout the customer experience?
If you need a partner who has helped other companies transform their sales process using video and has a system to manage the process or want to talk through with us how this could benefit your organization, contact us.
We understand the sales process, not just how to make a video. You don’t have to worry about your project and you don’t need to be a video expert. We have a process that lets you know the steps so that you can be as involved in the process as you would like to be and not have to worry about a thing. We know that you want it on time and on budget. That is part of what we do.