How HR Can Use Video To Attract New Employees
When you think of using video in the Human Resources department, you often think of compliance videos or that sexual harassment video that you had to watch that is always outdated no matter how new [...]
The Number One Corporate Video Production Mistake
The number one corporate video production mistake. Isn’t hiring the wrong company to make your video or making a video that no one will ever watch. However, those are pretty big mistakes. The biggest mistake [...]
Anyone Can Write a Video Script But That Doesn’t Mean They Should
The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare in 12th grade, [...]
Using Video to Guide the Buyer’s Journey
Before you make a new purchase, do you go online first and do a little research? I am not talking about impulse buys at the check outline. I am talking about the big stuff, the [...]
Setting Standards For Your Company’s Online Video
Your company has standards for how your marketing material will look the colors used in your logo. You take the time to edit your company’s blog posts to ensure everything has correct spelling and grammar. [...]
In-house video production VS Freelancer VS Video Agency
In-house video production VS Freelancer VS Video Agency When companies start thinking about creating videos, one of the decisions they will need to make is – who will create these videos? There are three main [...]
How long should your company’s online videos be?
One of the most common questions that we get about online video is: “How long should my video be?” There is no easy answer but there are some best practices that can be followed that [...]
3 Ways to Communicate Through Videos to Captivate Your Audience
Corporate videos allow companies to invite the audience in for the first meeting without them ever having to leave home or pick up the phone. A poorly done corporate video is like the door-to-door salesmen [...]
Introduction to YouTube Advertising And How Can Help Your Company’s Video
The challenge with traditional paid advertising is that you have to push your message to everyone, even though your target audience might be limited to a very select group. This has been true of TV, [...]
What Does “A Quality Video” Really Mean?
A lot of clients come to us asking for a quality video. The thing is, “a quality video” can have many connotations. Technically speaking, video quality refers to the clarity of a signal, which depends [...]