What Does “A Quality Video” Really Mean?
A lot of clients come to us asking for a quality video. The thing is, “a quality video” can have many connotations. Technically speaking, video quality refers to the clarity of a signal, which depends [...]
Millennials Are Not Interested In Your Company’s Bad Video Content
When creating videos that are targeted to Millennials (Millennials can be defined as people that were born between the years of 1980 and the early 2000’s), it is good to remember a lot of them [...]
What your company should know about drone video production
Maybe you’ve seen a commercial where the camera flies through the air now commonly referred to as drones. Maybe it was a car commercial or company introduction video. In the past, this was done with big [...]
How video influences buying decisions
Video is not the ‘end all be all’ when it comes to your sales process. It is a tool that is a part of your marketing toolbox. What role does it play and is it [...]
Using Video in the Sales Department
Whether your sales department has one salesperson or many sales people there is a good chance that you and they are running into frustrations. What kinds of frustrations? They might be frustrated because they need [...]
What Does a Video Cost?
What Does a Video Cost? The Most Common Question We Are Asked is: What Does a Video Cost? There is no easy answer. It depends on a lot of different factors like what kind of [...]
How to promote your book with video
You have written a book and you are excited but you don't know how to promote your book with video. Videos are the most shared, social media-friendly way to promote your book. Think of a book [...]
How to Create a Video for Kickstarter
Kickstarter, and any crowdfunding campaign don't require a video. However, projects with a video succeed at a much higher rate (50% vs. 30%), and Kickstarter also finds that those projects that have videos also are [...]
Action Sports Video
Companies like Nike and Red Bull have been utilizing action sports in their advertisements to build excitement and add adrenaline for their target audience. People buy based on emotion and using high-energy action is one [...]
How simple special effects can help your video
We have, and continue to, received calls from app makers that want to create videos to promote their app and, often times, the app isn't finished, yet. It is good that these companies are thinking [...]