Dominate Social Media Marketing for Manufacturing Companies
The Essential Role of Social Media Marketing for Manufacturing Companies Today For a long time, the manufacturing industry relied on old marketing methods. Now, digital media and social media platforms have changed the game. Today, [...]
What is B2B Lead Generation? Beginners Guide
Discover essential insights on B2B Lead Generation - What is B2B Lead Generation and how can it benefit your business? Find out more on our blog!
Mastering B2B Sales Success Using LinkedIn
LinkedIn is not just another social media platform, and it isn't just a place to post your resume. It is a professional networking platform and a social network that allows users to create and manage [...]
Unleash the Power of LinkedIn: Effective Social Media Strategies for 2024
In today's fast-paced business landscape, social media has transformed into a critical component of any comprehensive marketing strategy. Among the array of social platforms, When it comes to social media marketing LinkedIn is number one [...]
Ignite Your Business with Inbound Marketing: Effective Strategies for Growth
Digital marketing changes quickly, staying ahead of the curve requires adopting strategies that align with the changing dynamics of consumer behavior. Among the various methodologies, inbound marketing has emerged as a beacon of customer-centricity, transforming [...]
Stay Ahead of the Curve: Top SIX Website Design Tips for 2024
Digital marketing is constantly changing. But the foundation of good marketing stays the same. Staying up-to-date with the latest website design trends is crucial for attracting and engaging your audience and increasing revenue. As we [...]
How to Sell to the Modern Buyer
How to Sell to the Modern Buyer The buying process has changed. Is your company ready? The internet and smartphones give buyers instant access to information. The lockdowns of 2020, work-from-anywhere offices, and a new [...]
How to Use LinkedIn for Business: A Step-by-Step Guide
LinkedIn Marketing LinkedIn is an important social networking site for business professionals. It is a great place to build relationships and trust, and stay top of mind with your network. When thinking about using LinkedIn, [...]
How to Create Consistent Video Content for Your Business
Video Content Marketing For social media to work for your business, you need to create regular content. With so many marketing messages, it is easy for people to forget about you, but being there every [...]
Video Production Companies in Orange County
Are you looking for a dependable and trusted video production company in Orange County? Look no further than Miller Farm Media. We are a full-service video production company, delivering the most creative and knowledgeable team [...]
How to use Instagram for Business The Ultimate Step by Step Guide
GET YOUR BUSINESS STARTED ON INSTAGRAM Instagram is one of the fastest-growing platforms for business. If you have been on the fence about using Instagram for your business, this guide is your opportunity to help [...]
The Ultimate Guide to Creating eCommerce Product Video
eCommerce Product Video It is hard to make your product stand out online—eCommerce sellers on sites like Amazon looking for an advantage over their competitors have turned to using eCommerce product video. Product video production [...]
Why Companies Should Use Video Production Subscription Services
It takes more than one video if you want to use video in your sales process. A Video Production Subscription can help you get the videos your company needs throughout the year at a discounted rate.
Building Your Social Media Marketing Strategy for 2022
Social media has become a powerful but complex business marketing tool. Many businesses have unrealistic expectations for social media marketing services. In 2020, people increased their social media usage by 50%. If your brand has [...]
Why B2B Companies Need Testimonials
A happy customer or client testimony is very important for all businesses, especially B2B companies. Even if you sell parts for aircraft, a testimonial or recommendation from a happy client is a tool for your [...]
Virtual Selling and Meeting Equipment Guide
The technology your sales team uses for remote sales needs to be invisible. If you are a professional company you shouldn't be using earbuds and have bad lighting. Here is a list of everything I [...]
How to Promote Your Business on Social Media
If you could walk into a room full of people who are your ideal client, would you do it? This is the opportunity that social media provides B2B and B2C businesses. The problem is that [...]
The Ultimate Guide to Smartphone and Webcam Accessories
I have been asked by a lot of business professionals recently for some advice about video conferencing and recording videos with their smartphones. I put everything together in this The Ultimate Guide to Smartphone and [...]
How to Increase Sales with Video in Email
How to Increase Sales with Video in Email. Your business email list is the most important digital asset your company has because it is your direct connection to your clients. If you are a [...]
How to Create a Video Sales Funnel
How to create a video sales funnel When it comes to How to Create a Video Sales Funnel, one thing that B2C and B2B brands forget is to connect their online and off-line efforts. [...]
How to Create an Amazon Sales Funnel
How to Create an Amazon Sales Funnel https://youtu.be/86nE3FGo0kM How to Increase Amazon Sales with a Video Sales Funnel Amazon provides sellers with some major benefits. However, most of the sellers [...]
How to Increase B2B Sales with Video
Everything you do online should be a part of the plan for how you are going to sell more of your product or services. Next, to face to face meetings, video is the most powerful sales tool a business has.
How to Become a Thought Leader with Video
People are looking for leaders. They are looking for someone who can help solve their problems, someone who can inspire them. They are looking for thought leaders, individuals, or companies who change the world around [...]
YouTube Policy Changes 2018 [What Your Business Needs to Know]
YouTube Policy Changes 2018 YouTube is changing the policy for anyone who wants to be part of the YouTube partner program. This change is something that YouTube has been working on for a long time. [...]
How to Create Product Videos for Amazon
How to Create Product Videos for Amazon Products for sale on Amazon with videos have had an advantage over other products for many years. Now that Amazon is opening up video for 3rd party [...]
How to Use Facebook Live for Your Business
How to Use Facebook Live for Your Business Live video is no longer like ‘Wayne’s World’ with Wayne and Garth on a public access channel in Aurora. Facebook, YouTube, and many [...]
The Reason Why Most Corporate Videos Suck
Have you noticed that most corporate videos look the same? Here is a summary of what you can expect: Start with a drone shot of a building, often created without thoughts for public safety [...]
How to Hire an Internal Video Team
Many companies have started to hire internal video production teams. Unfortunately, most are not having a good experience. The number one reason this isn’t working for brands is because they are looking for Superman, one [...]
Using Testimonial Videos to Build Trust
When it comes to business relationships, trust is one of the most important things, if not the most important, towards someone doing business with you. Some say it is the only thing you need. One [...]
How Online Video Advertising Can Benefit B2B Companies
Online video advertising is often associated with B2C marketing but it is also a great opportunity for B2B companies. If you’re a B2B, you know that you need to get in front of just a [...]
Tips for Creating Trade Show Booth Video
Tips for Creating Trade Show Booth Video The main challenge with trade shows is figuring out how to get the attention of the audience in a sea of other trade show booths. There are many [...]
How HR Can Use Video To Attract New Employees
When you think of using video in the Human Resources department, you often think of compliance videos or that sexual harassment video that you had to watch that is always outdated no matter how new [...]
Using Video to Improve Customer Experience
When someone searches for your product or service, how many competitors do you have? Hundreds? Thousands? Because of this, it is easy for your customers to view what your company does as a commodity. One [...]
The Number One Corporate Video Production Mistake
The number one corporate video production mistake. Isn’t hiring the wrong company to make your video or making a video that no one will ever watch. However, those are pretty big mistakes. The biggest mistake [...]
What Should You Budget For Your Video
What Should You Budget For Your Video? I recently received a call from a company in search of a professional to create their videos. They had previously had someone else create a few videos for [...]
The 6 Myths of Video Production
Just like a child hoping Santa will be coming down the chimney at Christmas, many companies have put their hopes and dreams for their company’s videos in many things that are not true. Here are [...]
Anyone Can Write a Video Script But That Doesn’t Mean They Should
The script-writing step of video production often lures companies into a false sense of security. Anyone can write, we think. From learning the ABC’s in kindergarten to writing an essay on Shakespeare in 12th grade, [...]
Using Video to Guide the Buyer’s Journey
Before you make a new purchase, do you go online first and do a little research? I am not talking about impulse buys at the check outline. I am talking about the big stuff, the [...]
Setting Standards For Your Company’s Online Video
Your company has standards for how your marketing material will look the colors used in your logo. You take the time to edit your company’s blog posts to ensure everything has correct spelling and grammar. [...]
In-house video production VS Freelancer VS Video Agency
In-house video production VS Freelancer VS Video Agency When companies start thinking about creating videos, one of the decisions they will need to make is – who will create these videos? There are three main [...]
How long should your company’s online videos be?
One of the most common questions that we get about online video is: “How long should my video be?” There is no easy answer but there are some best practices that can be followed that [...]
Eleven Tips for Hiring a Video Production Company
Your company has been thinking about hiring a video production company to create a video and you have been assigned the task to find someone to create it. With all of the video companies out [...]
The Difference between features and benefits
When creating a video about a product or service that we are emotionally invested in, our first instinct might be to show off all the exciting facts and features that we have worked so hard [...]
3 Ways to Communicate Through Videos to Captivate Your Audience
Corporate videos allow companies to invite the audience in for the first meeting without them ever having to leave home or pick up the phone. A poorly done corporate video is like the door-to-door salesmen [...]
Introduction to YouTube Advertising And How Can Help Your Company’s Video
The challenge with traditional paid advertising is that you have to push your message to everyone, even though your target audience might be limited to a very select group. This has been true of TV, [...]
What Does “A Quality Video” Really Mean?
A lot of clients come to us asking for a quality video. The thing is, “a quality video” can have many connotations. Technically speaking, video quality refers to the clarity of a signal, which depends [...]
Millennials Are Not Interested In Your Company’s Bad Video Content
When creating videos that are targeted to Millennials (Millennials can be defined as people that were born between the years of 1980 and the early 2000’s), it is good to remember a lot of them [...]
What your company should know about drone video production
Maybe you’ve seen a commercial where the camera flies through the air now commonly referred to as drones. Maybe it was a car commercial or company introduction video. In the past, this was done with big [...]
How video influences buying decisions
Video is not the ‘end all be all’ when it comes to your sales process. It is a tool that is a part of your marketing toolbox. What role does it play and is it [...]
Using Video in the Sales Department
Whether your sales department has one salesperson or many sales people there is a good chance that you and they are running into frustrations. What kinds of frustrations? They might be frustrated because they need [...]
What Does a Video Cost?
What Does a Video Cost? The Most Common Question We Are Asked is: What Does a Video Cost? There is no easy answer. It depends on a lot of different factors like what kind of [...]
How to promote your book with video
You have written a book and you are excited but you don't know how to promote your book with video. Videos are the most shared, social media-friendly way to promote your book. Think of a book [...]
How to Create a Video for Kickstarter
Kickstarter, and any crowdfunding campaign don't require a video. However, projects with a video succeed at a much higher rate (50% vs. 30%), and Kickstarter also finds that those projects that have videos also are [...]
Action Sports Video
Companies like Nike and Red Bull have been utilizing action sports in their advertisements to build excitement and add adrenaline for their target audience. People buy based on emotion and using high-energy action is one [...]
How simple special effects can help your video
We have, and continue to, received calls from app makers that want to create videos to promote their app and, often times, the app isn't finished, yet. It is good that these companies are thinking [...]
What is the difference between videography and filmmaking
What is the difference between videography and filmmaking A filmmaker is someone who tells a story with moving images and words. There are some who would say that a filmmaker is someone who uses actual [...]
How to add video to your Pinterest account
Pinterest has grown in the last year by leaps and bounds. It is a great way for your company to build relationships with clients and prospects. Video can add interesting content to your boards. Miller [...]
Whiteboard Animation Video and Next Practices
The idea that companies need to be looking ahead to new ideas is starting to catch on. The Executive Next Practices Forum is always looking for ways to set the example for corporations with new [...]
Creative Animation Video Solutions for Marketing
Advances in technology have made marketing more creative and interesting. Using videos to promote a business allows business owners to have concepts which are tailor-made for the products and services they are selling. If you’re [...]
You have 15 seconds to engage a viewer with your online video. What are you going to do?
When it comes to online video, YouTube says that you need to engage the viewer in the first 15 seconds of a video. This isn’t a new idea. All marketing has had this same challenge [...]
YouTube’s New Focus On Subscribers
YouTube viewers watched 18.6 billion videos in January of 2012. Did your company get a piece of that pie? YouTube has been making a lot of changes recently. One big change is that they've added [...]
5 Ways Web Video Can Increase Your Business
It's about visibility. Creating a video that engages your audience, will keep them on your web-site It's about visibi5 Ways Web Video Can Increase Your Business 1 Make People Aware of Your Brand The first [...]
How much does it cost to create a video?
The biggest question I get asked, is “How much does it cost to create a video?” Spoiler alert! I am not going to give you prices in this post. However, I am going to let [...]
Sports infused with character education
We were very excited when Tony from The Pure Game called and said he wanted to create another video. The Pure Game isn't only about soccer, although this is what brings most of the kids [...]
Tell a compelling story with video
Don't just create a video, Tell them a Story. Story has been very important to people, ever since the earth was created. Good video for your company isn't about the equipment that is used. It's [...]
The Truth About Viral Videos
It is every business owner's dream to have a viral video. Just think of all of the exposure it could bring. However, not every video on YouTube is a viral video. The truth is, most [...]
Professional Sand Sculptures
Professional sand sculptures & Sand castle construction for your experiential marketing & entertainment needs. Specializing in sand castle building corporate events & team building. This video was created for use on there website and to [...]
7 Reasons to Use Online Video to Promote Your Business
1. Increase sales You can only be physically in one place at one time. Video is a great way to duplicate yourself and your message. It helps you build rapport with the viewer so they [...]
Orange County Video Production Services: Cal Coast Web Design And Miller Farm Media Asks Are You A Expert?
When people have a question about your industry, they ask Google. Are you the expert that will answer their questions? With the help of Miller Farm Media your Orange County video production company and Cal [...]
Build Relationships Using Video
You can't be everywhere at once. Use video to help build customer relationships and shorten the selling process by helping people get to know you and trust your business, even before they pick up the [...]
4 tips on how to use a microphone for public speaking
Sound is very important to video! It's also very important when speaking in public! You should understand the basics so that the microphone doesn't get in the way of your message: Here are some tips [...]
Tips For What To Wear On Video
Clients often ask me, “What should I wear when I appear on video?” Here are a few suggestions.
Article Archive
Unleash the Power of LinkedIn: Effective Social Media Strategies for 2024
In today's fast-paced business landscape, social media has transformed into a critical component of any comprehensive marketing strategy. Among the array of social platforms, When it comes to social media marketing LinkedIn is number one [...]
Ignite Your Business with Inbound Marketing: Effective Strategies for Growth
Digital marketing changes quickly, staying ahead of the curve requires adopting strategies that align with the changing dynamics of consumer behavior. Among the various methodologies, inbound marketing has emerged as a beacon of customer-centricity, transforming [...]
Stay Ahead of the Curve: Top SIX Website Design Tips for 2024
Digital marketing is constantly changing. But the foundation of good marketing stays the same. Staying up-to-date with the latest website design trends is crucial for attracting and engaging your audience and increasing revenue. As we [...]
How to Sell to the Modern Buyer
How to Sell to the Modern Buyer The buying process has changed. Is your company ready? The internet and smartphones give buyers instant access to information. The lockdowns of 2020, work-from-anywhere offices, and a new [...]